Managing reviews for a business with hundreds of locations or multiple product lines requires thoughtful organization. Each customer interaction generates feedback through online reviews, surveys, or social media. Handling this feedback is...
conversion rate optimization
Service-Based Business Review Collection Guide
For service-based businesses, collecting reviews is crucial for building trust and attracting potential customers. Unlike product reviews, which are often tied to a single purchase, reviews for services reflect the quality of ongoing relationships...
Building a Review Management Team: Roles, Responsibilities, and Training
Despite their importance, managing online reviews effectively requires a dedicated effort. Reviews come from a wide range of sources, including social media, third-party platforms, and direct customer feedback. Without the right team in place, it's...
Prevent Negative Reviews: Building Customer Service Processes That Stop Bad Reviews Before They Happen
Negative reviews can severely affect your online reputation and lead to a loss of trust from potential customers. For business owners, these bad reviews often feel like a public spotlight on negative feedback, impacting your ability to attract...
Review Incentives: What’s Allowed and What Actually Works
Review incentives offer one surefire way to entice customers to speak out about your ecommerce company. Reviews help shoppers know what to buy and instill a feeling of confidence in either your products or services. Incentives, such as discounts or...
The ROI of Online Reviews: Calculating the Business Impact of Customer Feedback
When you run a marketing campaign, you measure it. You know what's working and what needs adjustment based on metrics such as click-through rates, conversion rates, and acquisition costs. These numbers give you clarity into what to do next, and...