Customer testimonials are the best proof of your brand’s value and can directly impact buying decisions. For eCommerce businesses, showing real reviews is key to building trust and getting more queries from potential customers.
The right testimonial software makes collecting, displaying and managing those online reviews into persuasive content that supports your marketing strategy.
In this post, we’ll examine five top testimonial tools, their features, pricing, and pros and cons so you can choose the one that’s right for your eCommerce site.
1. RaveCapture
RaveCapture is for eCommerce businesses that want to get the most out of customer testimonials. It integrates seamlessly with multiple eCommerce platforms so you can collect, manage, and display feedback from customers.
With customizable widgets, you can showcase positive feedback, video reviews, and user-generated content (UGC), like photos and videos, on your site. RaveCapture also has a free plan, so it’s suitable for businesses of any size.
Features
- Customizable testimonial widgets for multiple display options
- Post-purchase review requests to get real feedback
- Integrates with popular platforms, including Shopify, WooCommerce, Facebook and other eCommerce and social media platforms.
- UGC options to collect and display video testimonials, photos and detailed reviews
- Analytics to track response rates and customer satisfaction
Pros and Cons of RaveCapture
Pros
- Easy to use with lots of customization options
- Supports multiple content types, from text reviews to video testimonials
- Integrates with multiple platforms to support your marketing
- Free plan for businesses starting out
Cons
- Limited to the platforms Trustpilot supports
- Advanced customization requires higher-tier plans
RaveCapture is a great tool for eCommerce businesses that want to streamline their testimonial collection and show off real customer experiences.
RaveCapture Pricing
Plans start at $99/month
2. Trustpilot (for Business)
Trustpilot is one of the most well-known review platforms. It allows businesses to collect and display reviews across multiple channels.
With public review pages, Trustpilot brings transparency and helps build trust. Online businesses use Trustpilot to boost their reputation and increase conversions through customer testimonials.
Features
- Public review pages to bring transparency and trust
- Widgets to embed customer reviews on your site
- Multi-language support to reach a global audience
- Advanced analytics to track customer feedback and your marketing strategy
Pros and Cons of Trustpilot
Pros
- High brand recognition to build trust with your customers
- Detailed reporting to improve customer experience
- Supports multiple languages for international businesses
Cons
- Pricing can be expensive for small businesses
- Some users have reported issues with customer support
- No free trial, so some users may be deterred
Trustpilot Pricing
Trustpilot for Business starts at $259.00/month.
3. Yotpo
Yotpo is more than a testimonial tool, it’s a full marketing platform to help eCommerce businesses get the most out of customer reviews, ratings and user generated content. Along with its review collection features Yotpo also offers other products like loyalty programs, SMS marketing and referrals so it’s a one stop solution for businesses that want to build trust and increase conversions.
Features
- AI review collection to optimize customer feedback
- Social media integration to share positive reviews
- Customizable widgets to display reviews in your brand
- Loyalty and referral programs to retain customers and drive repeat business
Pros and Cons of Yotpo
Pros
- All in one platform with review tools and marketing features
- Lots of customization options to fit your brand
- Social media integration to get more mileage out of customer reviews
Cons
- Complex to use due to many features
- Pricing increases as your product order volume grows
- No free trial, only a demo
Yotpo Pricing
Yotpo pricing starts at $15/month for basic features and increases as you grow and add more features.
4. Feefo
Feefo is a review collection platform that collects verified customer reviews, which is key to building trust and confidence with your buyers.
Feefo focuses on authenticity so the feedback from happy customers is real so it’s a great choice for businesses that want to improve their online presence.
Its integration with Google Seller Ratings and rich snippets also helps to boost SEO rankings and drive more organic traffic to your eCommerce site.
Features
- Verified reviews to ensure authenticity and build customer trust
- Advanced analytics to get deep into customer feedback and satisfaction
- Google seller ratings integration for more visibility
- Rich snippets to boost your website’s SEO
Pros and Cons of Feefo
Pros
- Strong focus on collecting verified reviews to build credibility
- Good SEO benefits through Rich Snippets and Google integration
- Deep insights into customer feedback to make better business decisions
Cons
- Limited design customization options, so they may not fit your brand
- Not suitable for small businesses due to pricing and feature set
Feefo Pricing
Feefo pricing starts at £99/month.
5. Vocal Video
Vocal Video is a flexible platform for creating and showcasing professional videos with customer testimonials. It’s ideal for businesses that want authentic video feedback from happy customers without technical skills. Vocal Video simplifies the process by providing templates and automation so you can create polished testimonial videos that resonate with your customers.
Features
- Customizable templates to create professional videos
- Automation tools to make video creation easy
- High-quality video output with easy editing and branding options
- Social media integration to share a wider
Pros and Cons of Vocal Video
Pros
- Free forever plan for small businesses
- User-friendly interface, no video editing skills required
- Publish ready videos from customer testimonials
- Seamless integration with social media and other platforms
Cons
- The basic paid plan limits to 3 videos per month
- Restricts the number of client questions per video
- Not scalable for larger businesses with high video production needs
- Not as many customization options as competitors
Vocal Video Pricing
Vocal Video has a free forever plan, and the basic paid plan starts at $44/month.
Vocal Video is a great option for businesses that want an easy and affordable way to create testimonial videos, but the basic plan may need to be upgraded as you grow.
Choosing the right testimonial software can turn customer feedback into a growth engine for your eCommerce store.
Whether you need review management like Trustpilot, marketing features like Yotpo or the simplicity of Vocal Video, the tool you choose should fit your business.If you want a simple, flexible, and affordable solution, RaveCapture is a great option. Use these to turn happy customers into brand advocates and boost your brand and conversion rates.