Ecommerce Case Studies: How Brands Use Reviews & UGC to Drive Growth
Real examples of how ecommerce brands collect reviews, user-generated content, and customer feedback to increase trust, conversions, and revenue.
Trusted by 500+ ecommerce brands • 2.5M+ reviews analyzed
Browse Case Studies by Problem / Strategy
Find the proof strategy that matches your buyer's needs
Review Management & Reputation Control
Second Skin Audio
Turns negative reviews into customer loyalty by responding quickly, resolving issues, and following up with customers.
Improved reputation through response workflowsFeatured Case Study
See how brands turn customer feedback into growth
Air Plant Shop
Challenge: Buyers needed to see real customer care experiences and understand proper plant care before purchasing.
Approach: Collected 2,000+ customer experiences and 4,000+ photos by asking the right post-purchase questions—turning reviews into care guides for future buyers.
Outcomes:
Customer Photos
2,000+
Customer experiences
4,000+
Photos uploaded
Why Proof Works
Different proof strategies address different buyer needs and purchase contexts
Brands don't just "collect reviews"—they deploy different proof strategies based on product type, buyer risk, and purchase cycle. The right proof removes hesitation faster than more proof.
Proof Strategy Framework