Resources

Insights & Resources

Read the latest insights on ecommerce growth, review strategies, and customer feedback best practices from the RaveCapture team.

11 articles found

eCommerce Growth
Five gold stars representing product rating

The Psychology Behind Star Ratings: Why Customers Choose Each Rating Level

Understand the psychology behind star ratings and how they shape buyer trust. Learn how to encourage better reviews without manipulation.

February 8, 20259 min read
Review Strategies
Customer receiving review incentive

Review Incentives: What's Allowed and What Actually Works

Navigate the complex landscape of review incentives with this comprehensive guide to legal, ethical, and effective strategies for encouraging customer feedback.

August 15, 20249 min read
eCommerce Growth
Declining graph with star rating icons

The Hidden Cost of Low Star Ratings

Discover the real impact of low star ratings on your bottom line, from lost conversions to reduced organic visibility, and learn how to recover.

August 5, 20248 min read
Review Strategies
Legal compliance checklist for reviews

Review Generation vs. Review Gating: What's Legal and What Works

Understand the critical differences between review generation and review gating, and learn which strategies comply with platform policies and consumer protection laws.

July 22, 202410 min read
eCommerce Growth
Google Shopping ad with star ratings

How Product Reviews Boost Google Shopping Ads

Learn how to leverage product reviews and star ratings in Google Shopping ads to increase click-through rates and lower your cost per acquisition.

July 12, 20247 min read
Review Strategies
Dashboard showing review response rate metrics

What's a Good Response Rate for Reviews?

Discover industry benchmarks for review response rates and learn proven tactics to increase the percentage of customers who leave feedback after purchase.

June 18, 20247 min read
eCommerce Growth
Collection of trust badges and security icons

10 Must-Have Ecommerce Trust Badges to Boost Your Store's Credibility

Discover the most effective trust badges for ecommerce stores and learn how to strategically display them to increase conversions and reduce cart abandonment.

June 8, 20246 min read
Review Strategies
Customer service representative responding to feedback

5 Strategies for Responding to Negative Reviews (With Examples)

Master the art of responding to negative reviews with these five proven strategies and real-world examples that turn unhappy customers into brand advocates.

May 25, 20248 min read
Review Strategies
Email templates on laptop screen

12 Review Request Email Examples (Free Templates)

Copy and customize these 12 proven review request email templates to boost your response rates and collect more authentic customer feedback.

April 30, 202411 min read
Review Strategies
Legal documents and compliance checklist

The Legal Side of Customer Reviews: Best Practices for Ecommerce Compliance

Stay compliant with consumer protection laws, FTC guidelines, and platform policies while building a robust review program for your ecommerce store.

March 20, 202412 min read
Review Strategies
Brand messaging and tone guide

Brand Voice Guide for Review Responses: Building Authentic Customer Interactions

Develop a consistent, authentic brand voice for your review responses that strengthens customer relationships and reinforces your brand identity.

February 15, 20249 min read