Resources
Insights & Resources
Read the latest insights on ecommerce growth, review strategies, and customer feedback best practices from the RaveCapture team.
11 articles found

The Psychology Behind Star Ratings: Why Customers Choose Each Rating Level
Understand the psychology behind star ratings and how they shape buyer trust. Learn how to encourage better reviews without manipulation.

Review Incentives: What's Allowed and What Actually Works
Navigate the complex landscape of review incentives with this comprehensive guide to legal, ethical, and effective strategies for encouraging customer feedback.

The Hidden Cost of Low Star Ratings
Discover the real impact of low star ratings on your bottom line, from lost conversions to reduced organic visibility, and learn how to recover.

Review Generation vs. Review Gating: What's Legal and What Works
Understand the critical differences between review generation and review gating, and learn which strategies comply with platform policies and consumer protection laws.

How Product Reviews Boost Google Shopping Ads
Learn how to leverage product reviews and star ratings in Google Shopping ads to increase click-through rates and lower your cost per acquisition.

What's a Good Response Rate for Reviews?
Discover industry benchmarks for review response rates and learn proven tactics to increase the percentage of customers who leave feedback after purchase.

10 Must-Have Ecommerce Trust Badges to Boost Your Store's Credibility
Discover the most effective trust badges for ecommerce stores and learn how to strategically display them to increase conversions and reduce cart abandonment.

5 Strategies for Responding to Negative Reviews (With Examples)
Master the art of responding to negative reviews with these five proven strategies and real-world examples that turn unhappy customers into brand advocates.

12 Review Request Email Examples (Free Templates)
Copy and customize these 12 proven review request email templates to boost your response rates and collect more authentic customer feedback.

The Legal Side of Customer Reviews: Best Practices for Ecommerce Compliance
Stay compliant with consumer protection laws, FTC guidelines, and platform policies while building a robust review program for your ecommerce store.

Brand Voice Guide for Review Responses: Building Authentic Customer Interactions
Develop a consistent, authentic brand voice for your review responses that strengthens customer relationships and reinforces your brand identity.