9 Tips to Creating Maximum Social Proof for Your Business

9 Tips to Creating Maximum Social Proof for Your Business

Making an informed purchase decision can be a difficult task, which is why many turn to product reviews. A BrightLocal study revealed that 88% of consumers trust online reviews just as much as personal recommendations. This is where social proof comes in; this concept...
How to Record Affordable Customer Testimonial Videos

How to Record Affordable Customer Testimonial Videos

Recording affordable customer testimonial videos has never been easier thanks to advances to consumer devices’ cameras and microphones.  Steven Sodeberg, an Oscar winning film director, even shot an entire movie on an iPhone. Some of the best movies ever have...
Do NOT Use a Testimonial Tool Until You Do These 4 Things

Do NOT Use a Testimonial Tool Until You Do These 4 Things

Everyone wants to use a testimonial tool nowadays. Social proof is all the rage. Why?  According to Revive Marketing, testimonials are the driving force behind 20-50% of all purchasing decisions. People buy what other people buy. It’s that simple.  So –...
A Beginner’s Guide to Rich Snippets for Ecommerce

A Beginner’s Guide to Rich Snippets for Ecommerce

Rich snippets are small, informative pieces of content that appear alongside Google’s organic search results. Rich Snippets were initially introduced by Google in 2009 to provide immediate context about product reviews, local businesses, and events.  Although...
Drive Traffic to Your Ecommerce Store with Featured Snippets

Drive Traffic to Your Ecommerce Store with Featured Snippets

Google’s Featured Snippets are an underrated method of driving traffic to your eCommerce store. Featured Snippets are considered the Holy Grail of SEO because they appear well before other content on Google’s search engine results pages. “We display featured snippets...