When you hear the term brand voice, what comes to mind? Is it the tone you use in your social media posts? The language on your website? Or perhaps the messaging in your email campaigns? While these are all important, your brand voice extends...
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Customer Photo Contest Frameworks That Drive UGC
Running engaging contests—especially photo contests—is one of the best ways to collect high-quality content from customers on a regular basis. They help gather awesome content, drive customer engagement, and build a sense of familiarity around your...
How Negative Customer Reviews Actually Boost Conversion Rates
Negative customer reviews often get a bad rap, but their role in ecommerce is more significant than many business owners realize. These reviews can improve conversion rates and enhance customer trust when managed effectively. This article dives...
How to Build a Product Recommendation Quiz: Step by Step Guide
Product recommendation quizzes are an emerging tool for ecommerce. With such interactive tools, your future customers can enjoy the personalized shopping experience they deserve, which will help them find the relevant products that best fit their...
Playbook: Turn Customer Reviews Into Powerful Video Testimonials
Customer reviews are sacred for any ecommerce business owner, as they help build brand trust and drive purchasing decisions. But a much more powerful way to use this feedback is to turn them into high-quality video testimonials. These authentic...
7 Post-Purchase Touchpoints That Maximize Review Collection
Asking for reviews isn't a single-step task that works universally. The best results come from recognizing the right moments to make the request. Throughout the post-purchase process, there are several ideal opportunities to reach out—when...