Social proof widgets are one of the strong tools to help e-commerce businesses build up trust and credibility and drive conversions. These versatile tools use a psychological phenomenon where people are most likely to follow the actions of others,...
Ecommerce product pages are where potential gets real—where interest transitions into intent and, hopefully, a sale. They're not just a place for products but also that critical moment in the customer journey that melds information, persuasion, and...
You've most probably used surveys to query customers on their satisfaction, experiences with a particular product, or interest in any further purchases. But what if you were to use them instead to uncover patterns in consumer behavior, to help you...
Every purchase, abandoned cart, and glowing review is a window into what drives your audience. Critical insights are lost in the noise without a structured way to compile this information. When well designed, customer feedback surveys become your...
When you hear the term brand voice, what comes to mind? Is it the tone you use in your social media posts? The language on your website? Or perhaps the messaging in your email campaigns? While these are all important, your brand voice extends...
Running engaging contests—especially photo contests—is one of the best ways to collect high-quality content from customers on a regular basis. They help gather awesome content, drive customer engagement, and build a sense of familiarity around your...