The ecommerce ecosystem is brimming with new opportunities and challenges. But with consumers growing increasingly savvy and selective, one thing is clear: traditional marketing strategies are no longer enough. Your customers want to be connected...
Reviews
5 Best Shopify Post-Purchase Survey Tools
Did you know that 41% of an ecommerce store's revenue often comes from just 8% of its most loyal customers? This powerful statistic underlines the impact of customer loyalty on business growth. To foster this loyalty, knowing what your customers...
How New Tariffs Might Affect the Ecommerce Landscape in 2025
With the election of a new president, anticipated changes in trade policies — including significant new tariffs — are expected to reshape the ecommerce sector in the United States. These tariffs will likely affect supply chains, pricing structures,...
FTC Takes Action Against SiteJabber for Misleading Review Practices
The Federal Trade Commission (FTC) recently took action against SiteJabber, a review platform that uses AI, for misleading people about the honesty of reviews and ratings. This is a big reminder to all businesses that being honest and clear with...
How to Optimize Product Pages for Higher Conversion Rates
If you want to optimize product pages for higher conversion rate, this post is a great place to start. The key is creating an immersive shopping experience that builds trust and answers crucial buyer questions. Modern consumers expect robust social...
Migrating to Shopify? Things to Consider
Migrating to Shopify represents a significant step forward for your ecommerce business. While the platform offers robust features and scalability, a successful transition requires careful planning and strategic consideration of key elements....