Many ecommerce brands focus on getting customers to buy. But what happens after checkout matters just as much. If your brand isn't investing in post-purchase experience, you’re missing an opportunity to build lasting connections. A weak...
UGC strategy
Star Rating Calculator: How Many Reviews to Reach 4.5 Stars
Do you want to raise your star rating to 4.5 but don't know how many reviews you'll need to do so? This is the problem of many ecommerce store owners who don't know how to balance negative feedback with fresh 5-star reviews or recover from that one...
5 Micro-Moments in the Review Journey: Capturing Feedback at Emotional Peaks
First impressions, unexpected surprises, and moments of relief shape your customers' feelings in their review journey. But most businesses wait too long to ask for reviews after the emotional connection fades. Strong reviews don't happen by...
Review Incentive Ethics: Effective Motivation Without Compromising Authenticity
Many businesses offer incentives to motivate customers to leave feedback. Discounts, loyalty points, and giveaways help increase engagement. But when done wrong, these incentives can create biased reviews, violate platform policies, and damage...
Review Analytics for Inventory Decisions: Using Feedback to Guide Purchasing
Inventory mistakes cost ecommerce stores both time and money. Overstocking ties up cash in slow-moving stock, while understocking results in missed sales and frustrated customers. Many businesses rely on past sales data, but that approach overlooks...
The First 48 Hours: Critical Response Time for Negative Review Mitigation
Negative reviews impact more than just brand perception. They influence potential buyers and affect future sales. A slow response leaves a lasting impression, showing customers that their concerns don't matter. Follow the framework below to protect...