Top 7 Post Purchase Survey Tools for Feedback, Ratings, & UGC

Jul 5, 2024 | Customer Surveys and Feedback

In today’s competitive e-commerce landscape, understanding your customers’ experiences is crucial. Post-purchase survey tools are essential for gathering feedback, ratings, and user-generated content (UGC). These insights help businesses improve their products, services, and overall customer satisfaction. Here are the top 7 post-purchase survey tools you should consider:

1. RaveCapture.com

PROs:

  • Comprehensive Feedback Collection: RaveCapture.com excels in gathering detailed customer feedback, offering a variety of question types to capture nuanced insights.
  • Easy Integration: The tool seamlessly integrates with major e-commerce platforms, ensuring a smooth user experience.
  • Customizable Surveys: Tailor your surveys to reflect your brand’s voice and aesthetics, enhancing the overall customer interaction.
  • Real-Time Analytics: Gain instant access to analytics, enabling swift action on customer feedback.
  • User-Generated Content: Encourage customers to share their experiences, boosting your UGC and social proof.

CONs:

  • Pricing: While RaveCapture.com offers robust features, it may be pricier compared to some basic alternatives. However, the value provided justifies the investment.

Visit RaveCapture.com to learn more.

2. SurveyMonkey

PROs:

  • User-Friendly Interface: SurveyMonkey is known for its easy-to-use platform, making survey creation straightforward.
  • Variety of Templates: A wide range of templates simplifies the survey creation process.
  • Extensive Integrations: Integrates with numerous apps and platforms, enhancing its functionality.

CONs:

  • Limited Customization: While easy to use, it lacks deep customization options for branding purposes.
  • Pricing Tiers: Advanced features are locked behind higher pricing tiers, which might not be ideal for small businesses.

Learn more at SurveyMonkey.

3. Typeform

PROs:

  • Engaging Surveys: Typeform’s interactive and visually appealing surveys enhance user engagement.
  • Customizable Designs: Offers extensive customization options to match your brand.
  • Conditional Logic: Advanced logic features allow for personalized survey experiences.

CONs:

  • Learning Curve: The advanced features may require a learning curve for new users.
  • Cost: Pricing can be high for businesses needing more than basic features.

Discover more at Typeform.

4. Qualtrics

PROs:

  • Advanced Analytics: Qualtrics provides robust analytics capabilities, offering deep insights into customer feedback.
  • Enterprise-Level Features: Ideal for large businesses requiring sophisticated survey solutions.
  • Comprehensive Survey Options: A wide range of question types and survey customization.

CONs:

  • Complexity: The extensive features can be overwhelming for smaller businesses.
  • Cost: Pricing is tailored for enterprises, making it less accessible for small to medium-sized businesses.

Find out more at Qualtrics.

5. Trustpilot

PROs:

  • Public Reviews: Collects and displays customer reviews publicly, enhancing transparency and trust.
  • SEO Benefits: Public reviews can improve your search engine rankings.
  • Easy Integration: Integrates well with various e-commerce platforms.

CONs:

  • Negative Reviews: Public reviews mean that negative feedback is also visible to potential customers.
  • Cost: Advanced features and additional support come at a higher price.

Explore more at Trustpilot.

6. Yotpo

PROs:

  • UGC Generation: Yotpo excels at generating user-generated content, including reviews, photos, and Q&A.
  • Loyalty Programs: Integrates with loyalty programs to incentivize reviews and feedback.
  • Social Integration: Easily shares UGC across social media platforms.

CONs:

  • Complex Setup: Initial setup and integration can be complex and time-consuming.
  • Price: Features are divided into various pricing tiers, which can be costly for smaller businesses.

Check out Yotpo.

7. Hotjar

PROs:

  • Behavioral Analytics: Hotjar combines surveys with behavioral analytics to provide a comprehensive view of customer interactions.
  • Heatmaps: Visualizes customer behavior on your website, identifying areas for improvement.
  • Feedback Widgets: Offers on-site feedback widgets for real-time customer insights.

CONs:

  • Limited Survey Focus: Primarily focused on behavioral analytics, which may not suit businesses looking for dedicated survey tools.
  • Cost: Full features are available only in higher pricing plans.

Learn more at Hotjar.

Choosing the right post-purchase survey tool depends on your specific needs and budget. While each of these tools offers unique strengths, RaveCapture.com stands out for its comprehensive features, easy integration, and emphasis on user-generated content, making it a top choice for businesses aiming to enhance customer feedback and engagement.