User-generated content (UGC) has become the most trusted form of marketing, beating out influencer content. Shoppers today trust...
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UGC Reviews: The Ultimate Guide for Ecommerce Businesses
User-generated Content (UGC) reviews are reviews and testimonials from your customers. They’re real feedback about your products or services from the horse’s mouth. In ecommerce, UGC reviews are gold for building trust, authenticity and sales. This...
10 Best Tools to Use to Collect User-Generated Content After Purchase [Basic to Advanced]
Once a customer has made a purchase, the next step for e-commerce businesses is to keep them engaged by gathering user-generated content (UGC). This type of content is invaluable because it enhances credibility, boosts customer interaction,...
How to Capture Video Reviews from Customers
Imagine walking into a store to buy a new gadget. As you browse, you notice screens throughout the shop playing videos of real customers raving about their purchases. You pause, watch a few, and suddenly feel more confident about making a decision....
Best Ecommerce Photo Review Tools (2024)
Imagine this: A potential customer lands on your product page. They're interested, but hesitant. What tips the scales? Often, it's seeing real people using and loving your product. That's the power of photo reviews. As we dive into 2024, the right...
Best Practices for Sharing Product Reviews on Social Media
If you work for, or own an eCommerce business, you're either swimming in a plethora of product reviews and UGC or you're still trying to figure out how to collect more. It's a grind out there, we know. No matter how many reviews you currently have,...
9 Tips to Creating Maximum Social Proof for Your Business
Making an informed purchase decision can be a difficult task, which is why many turn to product reviews. A BrightLocal study revealed that 88% of consumers trust online reviews just as much as personal recommendations. This is where social proof...
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