Online reviews are one of the most important features for any ecommerce business, yet collecting them can be more challenging than it seems. Product reviews are crucial for building trust, boosting conversions, and enhancing your brand’s reputation, but customers rarely leave them without a prompt. That’s why sending a well-planned, personalized review request email is essential for gathering valuable feedback and creating authentic connections with your customers. Below are five product review request email templates that can be easily customized to streamline review collection at your ecommerce store.
Each of these email templates has been carefully designed to help you approach satisfied customers as well as those providing constructive feedback, ensuring you gather insights that guide future customers in their purchasing decisions.
1. “Thank You for Your Purchase” Template
Description
This template is a gratitude-driven message that acknowledges the customer for their recent purchase. Thanking the customer for choosing your brand and politely asking for a review helps reinforce a positive experience, making it easy and inviting to leave feedback.
Template
Subject: Product Review Request Email Templates – Thank You for Choosing [Your Store] – We’d Love to Hear Your Thoughts!
Hi [Customer Name],
Thank you for choosing [Product Name]! We’re thrilled to have you as a valued customer and hope you enjoy your new product. Your positive feedback means the world to us and helps potential customers make confident decisions.
If you have a moment, please share your experience with a quick review [Link to Review Page].
Thank you so much for helping us grow!
Warm regards,
The [Your Store] Team
Tip: With tools like RaveCapture, you can automate this email to be sent a few days after delivery, reaching the customer at an optimal time for leaving feedback.
2. “How’s It Going?” Post-Purchase Check-In Template
Description
The friendly follow-up email below is intended to check in on how the customer is getting along with the product. This approach invites both positive and constructive feedback. It reassures customers that their experience—whether good or bad—matters to your brand.
Template
Subject: Product Review Request Email Templates – Just Checking In – How’s Your [Product Name] Treating You?
Hi [Customer Name],
We hope you’re enjoying your new [Product Name]! Now that you’ve had a chance to try it out, we’d love to hear your thoughts. Whether it’s a positive experience or feedback on areas for improvement, your review helps future customers make informed decisions.
If you can leave a quick review, please click here: [Link to Review Page].
Thank you for your time and feedback!
Warmly,
The [Your Store] Team
Tip: Scheduling this email one to two weeks after delivery allows customers enough time to form an opinion, increasing the likelihood of a detailed review. Automated follow-up emails can be particularly effective here.
3. “Help Us Improve” Feedback Template
Description
This template is ideal for new or updated products, urging customers to provide feedback that can help improve the product. Your brand’s commitment to continuous improvement is communicated clearly here, inviting genuine insights from customers to help you refine your offerings.
Template
Subject: Product Review Request Email Templates – Help Us Make [Product Name] Even Better
Hi [Customer Name],
We’re always striving to improve [Product Name], and your feedback is vital to that process. Whether you’ve had a fantastic or less-than-stellar experience, your insights help us make adjustments that benefit all customers.
Would you please leave a review? Your feedback will only take a moment and will have a real impact on our product roadmap.
Thank you for being a part of our journey!
Best regards,
The [Your Store] Team
Tip: Consider including a survey link alongside your review request for more in-depth feedback. This makes it easy for customers to share both public reviews and detailed feedback with the product team.
4. “Join Our Community” Social Engagement Template
Description
This template invites the customer to join a community by sharing their voice and experience. By framing the review request as part of a community activity, you encourage loyalty and make the feedback process feel meaningful and inclusive.
Template
Subject: Product Review Request Email Templates – Join Our Community – Share Your [Product Name] Experience
Hi [Customer Name],
We’re thrilled to welcome you to the [Your Store] family! We’ve built a community of people who love [Product Category] like you. We’d be so grateful if you could share your experience with [Product Name] – it’s quick and helps other customers find the right products.
Click here to join the conversation and leave a review: [Link to Review Page].
Thank you for being part of our community!
Sincerely,
The [Your Store] Team
Tip: Encourage sharing high-quality product reviews with photos and videos. Visual reviews help potential customers feel more connected to your brand and inspire purchases.
5. “Exclusive Discount for Your Review” Incentivized Template
Description
Sometimes a little extra motivation can help customers take the time to leave a review. This template offers an incentive for sharing their experience in the form of a discount code. Be mindful of platform-specific guidelines on incentivized reviews, and follow best practices to ensure honesty.
Template
Subject: Product Review Request Email Templates – Share Your Thoughts & Get an Exclusive Discount!
Hi [Customer Name],
Your opinion is invaluable to us! As a thank you for sharing your experience with [Product Name], we’d like to offer you an exclusive discount on your next purchase.
To get your discount, simply leave a quick review here: [Link to Review Page].
Thank you so much for helping us grow with your feedback!
Warmly,
The [Your Store] Team
Tip: Some tools make it easy to manage loyalty programs and track incentivized reviews, allowing you to manage campaigns while remaining compliant with platform policies.
Wrap-Up: Effortless Review Collection with These Templates
Requesting reviews is a powerful way to gather social proof, but the process must be managed carefully to avoid overwhelming customers.
With these product review request email templates, you can ask for reviews in a natural and friendly way, helping you build positive testimonials and gain valuable insights into the customer experience. Each email strategy—from friendly check-ins to community-building messages—offers an opportunity to strengthen customer relationships, collect genuine feedback, and help future customers make confident purchasing decisions.
To streamline your review request campaign and keep customers engaged, consider using RaveCapture. Our tools offer automation and scheduling options for all your product review request emails. By simplifying the review process, you can effectively grow your online reputation and drive the long-term success of your ecommerce business.