Did you know that 41% of an ecommerce store’s revenue often comes from just 8% of its most loyal customers? This powerful statistic underlines the impact of customer loyalty on business growth. To foster this loyalty, knowing what your customers want and how they feel about their shopping experience is essential.
Post-purchase surveys are direct ways to gather feedback from customers, showing insightful views that need to be incorporated for an improved customer experience and better retention. Without them, ecommerce store owners risk not gathering valuable perspectives that could inform meaningful improvements.
In this article, we’ll examine some of the best Shopify post-purchase survey tools and compare their app features, integrations, and pricing so that you can accurately capture feedback for sustainable growth.
RaveCapture
RaveCapture is an all-in-one tool to enhance ecommerce customer feedback by gathering reviews, surveys, and user-generated content (UGC). It’s particularly useful for Shopify store owners focused on turning satisfied customers into brand advocates, with tools for collecting feedback and maintaining a consistent stream of fresh content from real customer experiences.
With customizable options, RaveCapture streamlines the feedback process, helping brands understand customer preferences and build loyalty through post-purchase interactions.
Key Features
- Automated Surveys and Review Requests: RaveCapture automates the collection of post-purchase and follow-up surveys, allowing stores to continually gather reviews and feedback without additional manual work.
- Customizable Review Widgets: Display customer feedback visually with various adaptable widgets and badges highlighting customer trust and satisfaction.
- UGC Galleries and Shoppable Pop-Ups: Showcase customer photos and videos directly on your website, increasing engagement with interactive, shoppable content.
- Survey Variety: Supports multiple survey types, such as NPS, product reviews, and company feedback, providing a comprehensive view of customer sentiment.
- Re-Engagement Campaigns: Boost ongoing customer interaction through incentivized surveys, contests, and giveaways, promoting repeat purchases and sustained brand engagement.
Pricing
- Free Plan: This plan is ideal for beginners. It includes 10 review invites per month, basic review widgets, and HTML email templates at no cost.
- Power Plan ($99/month): Designed for growing brands, offering 1,000 invites, integrations with Klaviyo, and unlimited survey replies.
- Enterprise Plan ($349/month): For larger brands, providing 10,000 invites, API access, and personalized support with advanced survey capabilities.
Integrations
RaveCapture integrates seamlessly with major platforms like Shopify, BigCommerce, WooCommerce, social media platforms, and email marketing tools like Klaviyo and Mailchimp, allowing smooth data sharing across systems to support comprehensive customer feedback collection.
POWR
POWR offers a versatile suite of plugins for ecommerce, including a post-purchase survey tool designed to gather customer feedback. Known for its broad range of customizable plugins, POWR makes it simple for Shopify merchants to engage customers and improve their buying experience through easy-to-use surveys. With features focusing on customer sentiment, POWR helps businesses uncover insights to guide product, service, and marketing decisions.
Key Features
- Multi-Question Customizable Surveys: This tool allows users to create comprehensive surveys with options like multiple-choice, star ratings, and dropdowns, helping merchants gather detailed feedback on customer satisfaction and shopping experience.
- Instant Response Notifications: POWR sends real-time alerts for survey responses, ensuring customer feedback is promptly accessible and actionable.
- Automatic Data Storage: All survey data is saved directly to the Responses Dashboard, simplifying data management and enabling easy analysis.
- Google Sheets Integration: Survey data can sync with Google Sheets for further analysis or sharing across teams, making it easier to monitor trends and responses over time.
- Spam Protection with reCAPTCHA: To maintain data quality, POWR includes reCAPTCHA in surveys, preventing spam and ensuring genuine feedback.
Pricing
- Free Plan: This plan provides basic survey features with up to 6 elements, reCAPTCHA, and email alerts for submissions.
- Starter Plan ($9.99/month): Expands to 12 elements per survey, multi-page surveys, and removes the POWR logo for a branded experience.
- The Pro Plan ($17.49/month) unlocks up to 20 survey elements, allows 1,000 submissions per month, and includes all integrations, custom CSS/JS options, and live support.
Integrations
POWR’s post-purchase survey integrates with major platforms, including Shopify, BigCommerce, and other ecommerce platforms, and tools like Google Sheets, ZenKit, Slack, and Salesforce. These integrations allow data to flow seamlessly across systems, supporting broader customer insights and engagement efforts.
Grapevine
Grapevine, developed by Union Works, is a Shopify-focused tool that gathers detailed post-purchase feedback, providing valuable insights into customer satisfaction, preferences, and attribution. With features designed to enhance understanding customer behavior and purchasing influences, Grapevine empowers ecommerce businesses to make informed marketing and operational adjustments based on real customer data.
Key Features
- Attribution Tracking: Grapevine links survey responses with the sale value of each customer, helping merchants identify the most effective marketing channels based on revenue performance.
- Flexible Survey Types: The company offers multiple survey formats, including fixed responses, open text, and NPS (Net Promoter Score), allowing for versatile feedback collection tailored to various customer interactions.
- Unlimited Responses: Users can create unlimited surveys and receive limitless responses, enabling continuous data collection to keep feedback relevant and up-to-date.
- Multi-Lingual Support: Supports surveys in multiple languages, making collecting insights from diverse customer bases across regions easier.
- Streamlined Setup: Grapevine’s intuitive interface allows for fast survey deployment, whether post-purchase, onsite, or at different points in the customer journey, and includes hands-on support for seamless implementation.
Pricing
- Complete Plan ($25/month): This plan includes post-purchase surveys, unlimited responses, multiple survey channels, multi-language options, and Shopify’s checkout extensibility features, plus a 28-day free trial.
Integrations
Grapevine integrates directly with Shopify and offers compatibility with Shopify Flow for advanced automation. Data can be automatically pushed to Google Sheets, Slack, and other applications, allowing real-time feedback sharing and facilitating smooth integration into existing workflows. This functionality enables merchants to leverage survey insights across their tech stack, supporting data-driven decisions across departments.
KNO Post Purchase Surveys
KNO Post Purchase Surveys offer a comprehensive approach for gathering and analyzing customer feedback to enhance attribution insights, customer experience, and marketing effectiveness. With quick setup and extensive customization options, KNO allows business owners to gather specific post-purchase data that informs product development, customer engagement, and targeted marketing strategies.
Key Features
- Rapid Setup with Pre-Built Templates: KNO enables a five-minute setup with access to over 30 pre-built survey templates and various question types, making it easy to start collecting meaningful data immediately.
- Attribution Reporting: KNO provides detailed attribution analysis, helping merchants identify the revenue impact of specific channels and customer demographics, providing insights that support better ad spend decisions.
- Advanced Logic Flows: Offers customizable logic flows to segment responses based on user input, enabling more personalized follow-up actions that enhance customer engagement.
- Targeted Audience Filters allow surveys to be segmented by customer demographics or purchase behaviors, improving the relevance and quality of the data collected.
- Zero-Party Data Collection: Collects data directly from customers, offering actionable insights into purchase motivations, brand sentiment, and customer loyalty without reliance on third-party data.
Pricing
- Free Plan: This plan includes one survey with up to three questions per survey, unlimited responses, conditional logic, and data export capabilities.
- Analyst Plan ($119/month): This plan expands to two surveys, supports more question types, adds four audience targeting options, benchmarks, auto insights, and up to two integrations.
- Pro Plan ($299/month): Offers four surveys, unlimited audience options, all question types, four active integrations, and a dedicated team Slack channel.
Integrations
KNO integrates seamlessly with Shopify and offers additional compatibility with tools like Klaviyo, Tapcart, Stamped, and Junip Reviews. This allows feedback to be distributed across various platforms, maximizing the value of customer insights for improved engagement, marketing, and overall customer experience.
Fairing
Fairing, formerly known as Enquire, provides ecommerce businesses with an advanced post-purchase survey tool focused on collecting attribution data and customer feedback. Known for its “How Did You Hear About Us?” (HDYHAU) surveys, Fairing helps brands refine their marketing efforts by understanding where customers discovered them and what drives purchasing decisions.
Key Features
- Real-Time Attribution Insights: Fairing connects customer responses to transaction data, allowing brands to see which marketing channels contribute the most to conversions and revenue.
- Question Stream®: This feature customizes survey questions based on customer interactions, ensuring that the right questions reach the right audience at the best moments, such as during checkout.
- Segmentation and Targeting: Fairing enables merchants to segment surveys based on customer type, purchase history, or product type, enhancing the precision of feedback and helping to tailor future marketing strategies.
- Follow-Up Questions: Merchants can add follow-up questions to gain deeper insights and personalize responses, allowing for a richer understanding of customer behavior and motivations.
- Extensive Analytics and Reporting: Fairing provides detailed reports that link survey data with metrics like lifetime value (LTV) and conversion rates, giving a complete picture of customer journey insights.
Pricing
- Up to 500 Orders: $49/month with unlimited surveys and responses, NPS, and follow-up question support.
- Up to 1K Orders: $99/month with the same features, scaling for higher order volumes.
- Up to 5K Orders: $149/month with expanded response capabilities and access to all integrations.
- Up to 7.5K Orders: $199/month; pricing scales further for larger volumes.
Integrations
Fairing integrates with Shopify Flow, Google Sheets, Klaviyo, Yotpo, and Triple Whale, among others, making it easy to incorporate survey data across marketing and analytics tools. This integration flexibility supports a smooth data flow and enhances customer insight utilization for targeted email, SMS, and advertising campaigns.
Key Takeaways on the Value of Post-Purchase Surveys
Post-purchase surveys offer ecommerce merchants actionable insights into customer experiences and purchasing motivations, helping identify areas to improve satisfaction and loyalty. Using these tools, brands can gather specific customer data, enabling informed decisions that enhance growth and long-term engagement.
- RaveCapture: A powerful option for gathering customer reviews, UGC, and feedback, RaveCapture stands out for its interactive visual displays, like shoppable pop-ups and UGC galleries. This unique feature enhances customer engagement and trust through authentic user content.
- POWR: Known for its versatility, POWR’s customizable survey widgets and real-time response alerts simplify feedback collection. Its compatibility with Google Sheets and a dedicated Responses Dashboard makes it a strong choice for data organization.
- Grapevine: Purpose-built for Shopify, Grapevine excels in connecting survey data with revenue metrics, enabling precise attribution tracking. Its ease of use and unlimited responses make it a seamless fit for Shopify-centric businesses looking to measure marketing channel impact.
- KNO Post-purchase surveys: KNO’s rapid setup and advanced logic flows provide robust audience segmentation and deeper data analysis. Its extensive survey template library and zero-party data focus are ideal for targeting specific customer demographics.
- Fairing: Fairing’s standout feature is the HDYHAU survey format, which provides real-time attribution insights that connect marketing channels directly with sales impact. Fairing’s Question Stream® customizes survey questions based on customer interactions, ensuring more relevant data collection.
Each tool offers unique features tailored to business goals, from UGC collection to advanced attribution analysis. Which one aligns best with your objectives?