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The ROI of Online Reviews: Calculating the Business Impact of Customer Feedback 

The ROI of Online Reviews: Calculating the Business Impact of Customer Feedback 

by Tyler Speegle | Dec 20, 2024 | Reviews and Ratings

When you run a marketing campaign, you measure it. You know what’s working and what needs adjustment based on metrics such as click-through rates, conversion rates, and acquisition costs. These numbers give you clarity into what to do next, and customer reviews...
Review Generation vs. Review Gating: What’s Legal and What Works 

Review Generation vs. Review Gating: What’s Legal and What Works 

by Tyler Speegle | Dec 20, 2024 | Reviews and Ratings

Seeing a near-perfect 4.8 or 5-star rating on your product reviews feels great. It signals quality and reassures potential buyers. But what if those stars don’t tell the whole story? Manipulating reviews by deleting bad reviews or filtering negative feedback...
Creating a Review-Centric Customer Journey: Touchpoints That Drive Engagement 

Creating a Review-Centric Customer Journey: Touchpoints That Drive Engagement 

by Tyler Speegle | Dec 20, 2024 | Reviews and Ratings

Most businesses stress the closing of sales and often neglect to pay much attention to what happens after the sale. A sales-oriented approach such as this is transaction-focused, not relationship-focused, and leaves the customer feeling unvalued. A review-centric...
First 90 Days: Building a Customer Review Strategy for New Product Launches 

First 90 Days: Building a Customer Review Strategy for New Product Launches 

by Tyler Speegle | Dec 20, 2024 | Reviews and Ratings

The first 90 days after a product launch are critical for building trust, generating sales, and creating momentum. During this time, customer reviews are among your most effective tools. They serve as proof for potential buyers, influencing decisions and boosting...
Google Reviews vs. Site Reviews: Understanding What Your Business Needs

Google Reviews vs. Site Reviews: Understanding What Your Business Needs

by Tyler Speegle | Dec 13, 2024 | Reviews and Ratings

If you’ve spent much time reading about how to grow your ecommerce business, you likely read some conflicting advice: some blogs swear by site reviews, while others insist it’s all about Google Reviews. The truth is that they are both needed, but they...
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