Luxury glassware brand Cornet Barcelona transformed their customer feedback strategy using RaveCapture experience surveys, gathering over 2,000 NPS responses that helped shape their product development and customer experience.
The Challenge: Scaling Customer Feedback for a Luxury Brand
Cornet Barcelona’s handcrafted wine glasses and decanters, inspired by Barcelona’s Sagrada Familia, demanded the same attention to detail in customer feedback as their artisanal production process. The brand needed a systematic way to gather customer sentiment at scale without compromising their premium image.
Implementing Automated NPS Surveys with RaveCapture
Strategic Timing of Survey Deployment
The team configured RaveCapture’s experience surveys to trigger after product delivery, ensuring customers had adequate time to experience their artisanal glassware.
Personalized Survey Design
- Branded survey interface matching Cornet’s luxury aesthetic
- Mobile-optimized format for seamless response collection
- Clear, concise questions focused on product quality and overall experience
Key Results and Insights
Impressive Response Volume
- 2,137 NPS survey responses collected
Actionable Customer Feedback
The wealth of responses helped Cornet Barcelona:
- Identify trends
- Improve their customer service
- Make necessary adjustments post-purchase
Leveraging Social Proof for Growth
RaveCapture’s integration capabilities also allowed Cornet to automatically showcase positive feedback through:
- Product page review widgets
- Social proof banners
- Shoppable UGC displays