How to Optimize Your eCommerce Store for SEO

Jan 31, 2023 | eCommerce

Search engine optimization (SEO) is the process of improving a website’s online visibility and search ranking. This can be done by optimizing various factors, including the use of keywords, the website structure, and the quality of the content. By optimizing their ecommerce store for SEO, businesses can improve their chances of appearing higher in SERPs, leading to increased traffic and sales.

Here are seven steps that businesses can take to optimize their ecommerce store for SEO:

Keyword research

Keyword research is the process of identifying the words and phrases that people use to search for products or services related to your business. Use a keyword research tool such as Ubersuggest to help you identify the right keywords to use on your ecommerce store.

It’s also important to note that Google Keyword Planner is now considered out of date, so avoid using it when researching keywords for SEO purposes.

Website Structure

A well-designed website with a clear hierarchy of categories and subcategories is important for SEO. It helps search engines understand the content of the site and how it’s organized. Make sure that your ecommerce store has a clear and well-organized structure, with a hierarchy of categories and subcategories.

The content on your website should be of high quality, relevant, and useful to your customers. This will not only improve the user experience, but it will also give your site credibility and increase your chances of appearing higher in SERPs. Quality content can include product descriptions, blog posts, and customer reviews, among others. The key is to ensure that the content is unique, well-written, and provides value to your customers.

On-page Optimization

On-page optimization refers to optimizing individual web pages to rank higher in SERPs. This includes using relevant keywords in important HTML elements such as the title tag, meta description, and body content. It also involves optimizing images and videos with proper alt tags, which helps search engines understand the content and context of your page. Proper on-page optimization can improve your website’s relevance and authority, leading to higher rankings in search results.

Technical SEO

Technical SEO refers to the optimization of the technical aspects of a website that impact its ranking in search results. This involves ensuring that your website is mobile-friendly, has a fast loading speed, and is free of technical errors.

For more in-depth information on technical SEO, refer to Backlinko’s Guide to Technical SEO.

Off-page Optimization

Off-page optimization refers to the optimization of elements that are not directly on the website, such as backlinks. Backlinks are links from other websites that point to your ecommerce store. The more high-quality backlinks you have, the higher your website will rank in SERPs. For more information on link building, check out Neil Patel’s Guide to Link Building.

Link building involves acquiring high-quality backlinks from other reputable websites. These backlinks act as “votes of confidence” from other sites, signaling to search engines that your website is credible and trustworthy. High-quality backlinks from relevant, authoritative sites can significantly improve your website’s ranking in SERPs.


In conclusion, e-commerce SEO is a necessity for any company that wants to increase its visibility in search results and drive more traffic to its site. By focusing on keyword research, on-page optimization, quality content, technical SEO, and link building, companies can improve their chances of appearing higher in SERPs.

Another great way to improve your search engine optimization is by collecting more customer reviews. Reviews provide insight into the products and services that you provide, but they also add high-quality content to your site. By publishing these reviews, you can improve the user experience and increase your site’s relevance and credibility.

We at TrustSpot, no matter how biased we might be, have a great platform for collecting and publishing customer reviews. We offer an easy-to-use, customizable platform to showcase your product and company reviews on your site. Utilizing TrustSpot can help you build a strong online reputation to improve and optimize your eCommerce store for SEO.

Try us for free for 14 days!

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