Choosing the right review software is crucial for ecommerce businesses looking to improve their customer experience and online reputation.
Whether you need to collect photo reviews, manage customer feedback, or use user-generated content, you need a platform that fits your goals.
This post will dive into RaveCapture, Yotpo, and Trustpilot, which are three platforms used by e-commerce businesses and multi-location businesses.
We’ll examine features, pricing, and customer service so you can make an informed decision, get the most out of your marketing budget, and build a strong digital customer experience platform that drives conversions.
Features Comparison
This section will look at the main features of RaveCapture, Yotpo and Trustpilot. We’ll focus on what makes each platform unique and good for ecommerce store owners.
RaveCapture
RaveCapture excels at review collection and integration of user-generated content (UGC).
It supports photo and video reviews so your customers can visually share their experience. The platform has a customizable review widget so you can fit the review section into your store’s design.
The platform integrates with major ecommerce platforms and is easy to use. You can set it up and start collecting reviews without a big learning curve.
The interface is intuitive and has several branding options, so your store looks cohesive.
Yotpo
Yotpo has a full suite of features to help with customer retention and engagement.
Their advanced marketing tools include SMS marketing, email campaigns, and loyalty programs. These are great for driving repeat sales and building long-term relationships with customers.
The platform collects all types of UGC, from text reviews to photos and videos, so you can showcase real user experiences.
One of the standout features is the social media integration, which helps boost your online presence and engagement.
Yotpo also has customizable review widgets, so you have full control over how reviews appear on your site.
Trustpilot
Trustpilot is a platform that’s not just for ecommerce but for other industries as well. It’s great for review collection and has a simple way to collect and showcase real reviews.
One of the standout features is the SEO benefit, as reviews on Trustpilot can help boost your store’s search engine rankings.
Trustpilot also has social proof options. With verified reviews and trust badges on your site, customers can feel more confident in their purchase decisions.
The platform has a broader reach and trust, so if you’re an ecommerce store owner looking to build your online reputation across multiple channels, Trustpilot is a good choice.
These features will help you decide which platform is right for you.
Pricing and Plans
Choosing the right ecommerce review platform means understanding the pricing models of each option. Here’s a breakdown of the pricing and plans for RaveCapture, Yotpo and Trustpilot.
RaveCapture
RaveCapture has a flexible pricing model and a free plan, so it’s a great choice if you’re just starting out. The free plan has the essentials, so it is perfect for small and new ecommerce businesses.
Paid plans start at a low rate and scale with more features and higher monthly order limits.
RaveCapture has more generous monthly order allowances, so you can save hundreds of dollars compared to other platforms.
Cost-effectiveness is even more apparent when you look at the features included in each tier.
For example, even on lower-tier plans, you get access to unlimited email templates, AI review replies, and unlimited replies on surveys. All these and more for $199/month
Yotpo
Yotpo’s pricing goes from low to high as your monthly orders increase.
The entry-level plan can be as low as $15/month, but the cost increases significantly as your order volume grows. For example, if you have 10,000 monthly orders, you might pay at least $469/month for advanced features.
Yotpo has tools across all their pricing tiers, but these tools might be more than what smaller businesses need.
This can make Yotpo expensive if your ecommerce store is still growing. However, for larger businesses, the advanced features and customer support might justify the cost.
You need to weigh the ROI of the features at each price point. Yotpo’s higher cost protects smaller ecommerce stores from overspending on features they won’t use.
Trustpilot Business
Trustpilot has a free plan and its paid plan starts at $259/month. But they’re limited, offer fewer customization options and basic customer support.
The premium plans (starting at $629/month) have more advanced features like in-depth analytics and enhanced review collection tools but can be expensive.
The pricing might not be suitable if you have a niche or smaller ecommerce store. The advanced features are useful, but the cost might not be worth it for smaller operations.
Trustpilot’s premium plans might be good for larger ecommerce businesses that need extensive review management and customer interaction tools.
In summary, Trustpilot’s pricing doesn’t match e-commerce-specific needs, so it is not suitable for smaller stores but might be good for larger enterprises.
Customer Support and Onboarding Experience
When comparing RaveCapture, Yotpo and Trustpilot you need to know which platform will have the best customer support and onboarding experience. Each platform has its own strengths and weaknesses in this area.
RaveCapture
RaveCapture has exceptional customer support options. They have live messaging and priority support for all users, which is unique to competitors. This means you get faster response times and more personalized support whenever you need it.
RaveCapture’s onboarding is also super easy. And they provide assistance for those struggling to get started. This gets you up and running fast, and the team is hands-on.
Yotpo
Yotpo simplifies the onboarding process but lacks customer support. They have an easy to follow onboarding process which gets your business up and running quickly. But for ongoing support they rely on a chatbot for initial inquiries.
For more complex issues, you’ll have to submit a support ticket. This can delay the resolution of the issue and make the feedback loop less efficient.
Yotpo has good customer feedback tools and easy data collection, but limited support channels and longer handling times for customer service might be drawbacks for some users.
If fast and personalized customer support is your top priority, Yotpo’s current setup might not meet all your needs.
Trustpilot Business
Meanwhile, Trustpilot has multiple support options including phone numbers for different offices. This might work if you prefer a phone call to resolve issues. But they don’t have 24/7 support like RaveCapture.
Trustpilot’s primary support methods are sending forms or making phone calls, which isn’t always convenient.
The onboarding is more suitable for larger companies rather than smaller ecommerce businesses. To get dedicated support, you need to opt for a Premium plan. Lower tier plans don’t have live chat support, so you have limited options for immediate help.
In summary, each has its pros and cons; your choice will depend on which support features and onboarding process aligns best with your business needs.
Pros and Cons Breakdown
Choosing the right ecommerce review platform depends on your business needs. Here’s a detailed look at the pros and cons of RaveCapture, Yotpo and Trustpilot Business.
RaveCapture
Pros:
- Feature Rich and Affordable: RaveCapture has all the features you need at a competitive price so you can manage reviews without breaking the bank.
- Customer Support: Their support team is hands-on and responsive, which can save you time when issues arise.
- Seamless Integration: RaveCapture integrates with popular ecommerce platforms so you won’t struggle to get it working with your existing tools.
- Customization: Allows for a lot of customization to fit your store’s look and feel so you can maintain brand consistency.
Cons:
- Limited Marketing Tools: While great for review management, RaveCapture doesn’t have as many advanced marketing tools as Yotpo. You may need additional software to cover marketing needs.
- Smaller User Base: Being a newer or less established platform it has a smaller user base compared to giants like Yotpo which might be a concern for larger businesses looking for widespread adoption and support.
Yotpo
Pros:
- Feature-Rich: Yotpo offers a full range of features, including advanced marketing tools, UGC management, and customizable review displays.
- UGC and Marketing: Great at tying UGC like photos and videos into your marketing strategies which can increase social proof and engagement.
Cons:
- Cost: One of the main cons is the cost. Yotpo’s pricing can be expensive for smaller businesses, especially when you get into more advanced features.
- Complex Setup: The platform has a more complex setup process, which can be overwhelming for those without technical expertise.
- Support Issues: Customers at lower subscription tiers have reported slower support response times, which can delay issue resolution.
Trustpilot Business
Pros:
- Brand Recognition: Trustpilot is a well-known brand that can give your business credibility through association.
- SEO Benefits: Reviews from Trustpilot can boost your site’s search engine ranking and drive more organic traffic.
- Broad Industry Coverage: Not limited to ecommerce, it’s a tool for businesses in various industries.
Cons:
- Cost for Premium Features: The basic plan is cheap, but premium features add up quickly, so it’s expensive for smaller businesses.
- Less ecommerce Focus: While versatile, Trustpilot doesn’t have as many ecommerce-specific tools as RaveCapture or Yotpo.
- Limited Support: Smaller businesses might find the support less responsive, especially if they are on the basic plans, which can delay issue resolution.
Which One to Choose?
When choosing the right review software for your ecommerce business, focus on which platform aligns best with your business needs.
Here’s a breakdown of RaveCapture, Yotpo and Trustpilot:
Pricing
- RaveCapture: Affordable, so good for small to medium-sized businesses.
- Yotpo: It has multiple pricing tiers but is expensive for advanced features.
- Trustpilot: Mid-range pricing is good for medium to large businesses.
Support
- RaveCapture: Great support and fast response time.
- Yotpo: Robust support, including live chat and email.
- Trustpilot: Good support options but slower response time.
Feature Fit
- RaveCapture: Good for businesses looking for ease of use and cost-effectiveness. Integrates with Shopify and BigCommerce.
- Yotpo: Great for advanced features like visual UGC (User-Generated Content) and loyalty programs. For enterprise-level businesses.
- Trustpilot: Focus on building trust and reputation management. For businesses looking to improve customer loyalty.
Conclusion
Choosing the right software for UGC and product reviews matters if you want to give a better customer experience and a stronger online brand.
By comparing RaveCapture, Yotpo and Trustpilot, you can find the platform that fits your business needs and goals.
For small to medium-sized ecommerce businesses, RaveCapture offers a good balance of affordability, ease of use and great support.
If these are your top priorities, try RaveCapture or sign up for a free trial to see how it can help your brand and business grow.