Overview
Reviews are one of the most effective ways to market your business. However, many businesses don’t collect reviews because they aren’t aware of all the benefits. Collecting reviews is easy and inexpensive, so start today – all you need to do is ask your customers for feedback!
Completing a review takes only a minute or two, but it can have lasting effects on your business. Customers love sharing their experiences with others and leaving positive reviews boosts your online reputation. In addition, collecting reviews helps you identify areas for improvement so you can continue to provide excellent service.
The blog buzz right now is heavily skewed towards Conversion Rate Optimization (CRO) from a web design perspective. Many businesses are losing sales because they aren’t asking customers for feedback or don’t have any reviews online. Designers are focusing on tweaking font color and image size like it’s brain surgery on rats when they should be more concerned with collecting meaningful feedback that impacts business decisions
Easier Way to Collecting Reviews
You can boost your conversion rate by 10%+ with one simple thing: reviews.
Benefit #1: Reviews act as a social signal. 88% of shoppers trust online reviews as much as personal recommendations. By showing potential buyers that past buyers loved their experience, you are guaranteed to boost their confidence in you.
Benefit #2: Reviews generate hype. Nothing is a better testimonial than a customer sharing their great experience with your business to their friends on social media.
Benefit #3: Reviews improve organic SEO. When someone Googles your company: what do they find? Ideally, they’ll find a large number of reviews showing gold stars directly in the search result, demonstrating immediate trust and legitimacy.
Benefit #4: When someone lands on your page and is faced with the task of providing personal information, they may be hesitant because they are afraid of being scammed. Placing a Trust Seal or Trust Badge on your page immediately calms their fears and puts their mind at ease because it shows that other people were satisfied with your service. This will encourage more people to convert on your page and get the results they are after.
The Bottom Line
Reviews are an important part of any business’s online presence. Customers like to be heard and know their opinions matter. By giving them a voice and displaying reviews directly on your site. So, as you can see, collecting reviews is easy and inexpensive so start today. Plus you can improve your conversion rate as well as improve the overall customer experience.