Google Product Listing Ads are a powerful tool for ecommerce brands and proven to outperform regulare search results. Add star ratings to the mix? And they’re even more powerful.
These ads are a quick snapshot that can make or break a sale before a potential customer even clicks on your product. And with Google Product Listing Ads (PLAs), syncing your star review ratings isn’t just a nice-to-have—it’s a game-changer.
Visibility in the crowded digital marketplace is tough. Google PLAs are prime real estate, and you’re competing against countless other sellers for those precious clicks. This is where your star ratings come into play, acting as a spotlight in a sea of options.
Leverage the Power of Social Proof
Syncing your star ratings with Google PLAs immediately sets you apart, catching the eye of shoppers who are bombarded with choices. Those little yellow stars aren’t just eye candy—they’re a visual shorthand for quality and reliability.
Check out this example of from one of our merchants GUNNER. Which ad would you click on? The one with 5-star ratings or the one with no reviews or ratings? Exactly.
Consumers are hardwired to seek social proof, and star ratings provide exactly that. They’re a quick and dirty way for shoppers to gauge whether a product is worth their time and money. When your PLAs showcase high ratings, you’re essentially letting your satisfied customers do the selling for you.
Google Star Ratings Will Boost Your CTR
Consider this: studies show that products with ratings are 270% more likely to be purchased than those without. That’s a staggering advantage in the click-or-scroll world of online shopping. By syncing your ratings, you’re not just displaying numbers—you’re leveraging the power of collective opinion to drive conversions.
PLAs with star ratings have been shown to have a 17% higher click-through rate compared to those without. In the pay-per-click world, that translates to more efficient ad spend and a healthier bottom line.
Google Product Listing Ads with Start Ratings Will Improve Your Search Ranking
Google’s algorithm loves ratings. Products with high ratings and reviews tend to rank better in search results. This means syncing your star ratings can give you a double whammy of benefits: better visibility in PLAs and potentially higher organic search rankings.
Star Ratings Build Instant Trust with Potential Customers
In an era where online scams and subpar products run rampant, star ratings serve as a trust signal. They tell potential customers that yes, real people have bought this product and yes, they were happy with it. This social validation can be the tipping point for a hesitant buyer.
Here’s the kicker: not all of your competitors are doing this (as seen earlier in this article). Despite the clear benefits, many sellers neglect to sync their ratings with their PLAs. This presents a golden opportunity for those who do. By displaying your ratings with a platform like RaveCapture, you’re not just competing—you’re standing out in a crowded field.