Review incentives offer one surefire way to entice customers to speak out about your ecommerce company. Reviews help shoppers...
The ROI of Online Reviews: Calculating the Business Impact of Customer Feedback
When you run a marketing campaign, you measure it. You know what's...
Review Generation vs. Review Gating: What’s Legal and What Works
Seeing a near-perfect 4.8 or 5-star rating on your product reviews feels...
Creating a Review-Centric Customer Journey: Touchpoints That Drive Engagement
Most businesses stress the closing of sales and often neglect to pay much...
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First 90 Days: Building a Customer Review Strategy for New Product Launches
The first 90 days after a product launch are critical for building trust, generating sales, and creating momentum. During this time, customer reviews are among your most effective tools. They serve as proof for potential buyers, influencing...
Google Reviews vs. Site Reviews: Understanding What Your Business Needs
If you've spent much time reading about how to grow your ecommerce business, you likely read some conflicting advice: some blogs swear by site reviews, while others insist it's all about Google Reviews. The truth is that they are both needed, but...
Star Rating Calculator: How Many Reviews to Reach 4.5 Stars
Do you want to raise your star rating to 4.5 but don't know how many reviews you'll need to do so? This is the problem of many ecommerce store owners who don't know how to balance negative feedback with fresh 5-star reviews or recover from that one...
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How to Handle Customer Feedback Like a Pro [Review Response Templates Included]
Each review has a story to tell of a customer's experience, whether a congrats for a smooth transaction, appreciation for a quality product, or discontent with a service not up to par. These stories will influence future purchasing decisions, flag...
How to Get Product Reviews for Your Online Store
Over the years, one recurring question has echoed among ecommerce store owners: "How do I get more product reviews?" At first glance, it seems simple. After all, customers love sharing their opinions, right? But dig a little deeper, and the...
Brand Voice Guide for Review Responses: Building Authentic Customer Interactions
When you hear the term brand voice, what comes to mind? Is it the tone you use in your social media posts? The language on your website? Or perhaps the messaging in your email campaigns? While these are all important, your brand voice extends...
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