You’ve seen it before—two products with the same features, (almost) the same description, and the same price, but one has 4.8...

Many businesses offer incentives to motivate customers to leave feedback. Discounts, loyalty points, and giveaways help increase engagement. But when done wrong, these incentives can create biased reviews, violate platform policies, and damage...
Negative reviews impact more than just brand perception. They influence potential buyers and affect future sales. A slow response leaves a lasting impression, showing customers that their concerns don't matter. Follow the framework below to protect...
The most successful brands treat feedback as a roadmap for product development. They don't just listen. They act. A structured voice of customer program allows brands to create a direct feedback loop between customers and product teams. Instead of...
A low average star rating hurts sales, credibility, and customer trust. Studies show that 86% of consumers hesitate to buy from a business with low ratings. Even a half-star difference can impact revenue by 10-20%. Many businesses struggle with...
Potential customers read Google reviews before making a decision to buy. Whether you are in the skincare, clothing, or tech accessory market, reviews influence public perception and impact your sales. A lower than four rating will push the customer...
Customers rely on reviews before making a purchase. In fact, 93% say reviews influence their buying decisions. Yet, many ecommerce brands struggle to collect them, leaving potential sales on the table. Without fresh, detailed reviews, trust...
Start capturing customer stories, UGC, ratings, and reviews. Showcase your happy customer experiences.