Most ecommerce brands run UGC campaigns when there's a sudden push for content or during major sales periods like Black Friday....
Integrating UGC into Email Marketing: Strategies That Drive Engagement
Most ecommerce emails land in inboxes and get ignored. Some get opened,...
Leverage User-Generated Content: How to Encourage Customers to Create Authentic Marketing Materials
User-generated content (UGC) is one of the most powerful marketing tools...
Customer Photo Contest Frameworks That Drive UGC
Running engaging contests—especially photo contests—is one of the best...
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8 UGC Tips That Transform Ecommerce Product Pages
User-generated content is one of the most influential ways for an ecommerce company to build trust among people, engage users, and enhance conversion rates. You can connect emotionally with potential buyers by showcasing content from real customers...
Top 7 UGC Trends for Ecommerce in 2025
With so many product choices available, consumers are becoming ever wary of polished ads in favor of actual customers' experiences before making their purchase decisions. If you want to stay ahead of the game, you'll need to stay on top of the...
UGC for BigCommerce Stores: Ultimate Guide
User-generated content is one of the biggest tools for building trust and driving more sales in ecommerce. Over time, buyers have sought authenticity in the reviews and experiences of other real customers to help them make purchase decisions. As a...
Shopify Store Owners: Choosing the Right UGC Review Software
It's one thing to attract prospects and visitors; the challenge is converting them into customers of your product. Real reviews, customer photos, and videos are excellent methods for influencing hesitant buyers through social proof. But first, to...
7 Innovative Strategies to Boost UGC Review Collection
Instead of just ads and professional marketing content, your ecommerce brand is also built through the real voice—a real customer who has tried your product for what it is. That is the power of UGC: reviews, photos, and videos from your buyers...
Top 10 Shopify UGC Apps to Boost Sales and Build Customer Trust
User-generated content (UGC) has become the most trusted form of marketing, beating out influencer content. Shoppers today trust real customer experiences—reviews, customer photos, videos—more than polished paid ads. A 2022 study found that 85% of...
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