User-generated content (UGC) has become the most trusted form of marketing, beating out influencer content.
Shoppers today trust real customer experiences—reviews, customer photos, videos—more than polished paid ads. A 2022 study found that 85% of consumers trust brands more when they show authentic customer content than influencer content.
For Shopify store owners, tapping into that trust is key to increasing customer engagement and sales. Choosing the right UGC app can make a big difference in customer trust, conversion rates, and overall customer loyalty. Below, we’ll review the ten best UGC apps you should check out.
RaveCapture
RaveCapture is the top choice for Shopify store owners looking to use real customer experiences to build trust and sell more.
This app collects product reviews and feedback from satisfied customers. You can ask them to share customer photos and videos of their purchases.
RaveCapture keeps your UGC fresh, gets more engagement, and builds a community of happy customers. Customizable widgets and displays showcase customer-generated content, increasing credibility.
This UGC marketing tool has a free plan, so it’s perfect for new Shopify stores. It also has lots of additional features to improve customer experience.
Best Features
- Real-life Product Use Display: Customers can upload photos and videos of your products in use and share them on your store and social media profiles.
- Scrollable UGC Galleries: Showcase UGC in scrollable galleries to get potential buyers to engage with customer reviews.
- Customizable Product Page UGC: Add customer reviews and photos to product pages to help customers visualize products in real life.
- Great Pricing Options: RaveCapture has multiple pricing plans, including a free plan and advanced customization options for more advanced needs.
FourSixty
FourSixty turns UGC into shoppable galleries that integrate with Shopify stores, newsletters and social media posts.
This app lets you display Instagram UGC through widgets, tag products in Instagram posts and get customers to shop from the content they see. FourSixty allows brands to collect Instagram Shoppable Gallery content and engage with potential customers by using real, customer generated content across multiple marketing channels.
FourSixty doesn’t have a free plan like RaveCapture, but it has a 21-day free trial!
Best Features
- Content Aggregation Engine: Get instant access to Instagram UGC posts tagged with your brand to show real customer experiences.
- UGC Rights: Collect UGC and get permission from users to display their content.
- Shoppable Galleries: Style shoppable galleries for product pages and homepages to increase online presence.
Air: Product Reviews App
Air Reviews is an easy-to-use app that allows Shopify stores to manage product reviews and increase customer trust.
Air helps you to automate customer reviews, including UGC photos and videos and display on product pages to get engagement. It has all the features you need for any ecommerce platform.
Best UGC Features
- Photo Review Collection: Collect photo reviews via emails and product QR codes.
- Bulk Import Reviews: Import reviews from AliExpress, Amazon or CJ Express to add more reviews to your review library.
- Customizable Widgets: Display personalized widgets to match your brand and get engagement through customer feedback.
Videowise
Videowise brings video UGC into Shopify online shops’ website effortlessly, so brands can collect and showcase customer generated content.
This app is video review focused and integrates with websites, emails and social media profiles. By using shoppable videos Videowise increases online shopping experience and conversion rates through real content.
Best UGC Features
- Drag-and-Drop UGC Media Collection: Style and embed UGC videos on your store using the drag-and-drop feature.
- AI-Optimized Media: Optimize videos and images for faster loading and better quality.
Automated Social Listening: Monitor social media mentions to follow relevant accounts and hashtags to boost your marketing.
Trustoo Product Reviews App
Trustoo is a Shopify app that builds customer trust and increases sales through real customer feedback.
Its review system improves SEO, increases organic traffic and encourages repeat purchases by showing positive reviews from happy customers. Trustoo’s all-in-one UGC platform turns your customers into your best marketers.
Best UGC Features
- Share Reviews Across Channels: Besides Shopify, you can share reviews on your social media like Facebook, Instagram and X to get organic traffic and boost your search engine rankings.
- Multilingual Reviews: Automatically translate reviews into multiple languages to reach a larger audience and improve customer experience.
- Customizable Widgets: Show your reviews with fully customizable display options and advanced customization features.
Cevoid
Cevoid is a community UGC platform that encourages customers to share customer photos and videos. It helps Shopify store owners to collect, store and showcase UGC easily to get customer engagement and community building. With Cevoid brands can curate content from Instagram UGC and style shoppable galleries to get more sales.
Best UGC Features
- Automatic Instagram UGC Collection: Collect Instagram posts where your brand is tagged or mentioned to engage with customers through their content.
- Shoppable UGC Galleries: Style shoppable galleries for product pages to help potential buyers see the product in use and increase conversion rates.
- UGC from Creators: Invite customers, influencers and creators to upload their own photos and videos to enrich your store with real community driven content.
TrustReviews
TrustReviews is an easy to use app that supports text and visual UGC. This app makes collecting customer feedback easy and lets Shopify store owners show customer reviews in a snap. TrustReviews integrates with your store theme to give a seamless user experience to build customer trust and increase sales.
What’s great about TrustReviews is that it’s free to install, and you get a 14-day free trial for the paid plans.
Best UGC Features
- One-Click Install: Integrates with your Shopify theme in one click, so you won’t have to call customer service to help you use the app.
- AI Sentiment Analysis: Use advanced analytics to understand customer sentiment from reviews.
- Customizable Review Displays: Show reviews in list view, grid view or carousel view to add visuals to your store.
Junip
Junip is a Shopify shop app to collect customer reviews including photo and video reviews to get customer engagement and trust.
Junip lets store owners send review requests through email campaigns or SMS, so you have the flexibility to collect reviews. The mobile-first design ensures great user experience across devices to get more high-converting product reviews.
Best Features
- Mobile-First Forms and Automation: Collect reviews for authentic content through mobile-friendly forms so customers can submit feedback easily. Plus, flexible links to drive review collection across multiple channels.
- Flexible Review Requests: Send review requests through email marketing or SMS, so you have the flexibility to ask for feedback whenever and however you want.
- Shoppable Galleries: Use customizable galleries to show UGC on product pages and inspire potential buyers.
Tagshop
Tagshop converts Instagram content into shoppable galleries, so Shopify stores can leverage social proof from customer-generated content.
Brands can tag products in Instagram posts and turn them into shoppable galleries to show across their store. Tagshop enhances the customer journey by combining visual content with shopping functionality to drive conversions.
Best UGC Features
- AI-Personalized Shoppable Feeds: Tagshop creates personalized UGC feeds from TikTok, Instagram and YouTube to give your customers a tailored shopping experience based on the content they engage with most.
- Sell Through Social Media: Integrates Instagram Shoppable Gallery to turn social media followers into loyal customers.
- ‘Shop The Look’ Galleries: Create visually appealing and inspirational galleries with user generated photos and videos to encourage customers to explore and buy products directly from the content.
Storista
Storista is a Shopify app that turns Instagram Reels and UGC into shoppable videos.
With Storista, brands can add interactive videos to their Shopify store as part of their marketing strategy to showcase products in a more dynamic way. This powerful tool drives customer acquisition by using real customer content to increase customer engagement.
Best Features
- Shoppable Videos: Add shoppable videos to your homepage and product pages to drive engagement and sales from video content.
- Adaptive Streaming: Optimized for fast loading across all devices to protect SEO rankings and customer experience.
- Performance Optimization: Storista is built for performance across all devices to maintain fast load times and protect your SEO rankings so your store runs smoothly while showing rich media.
Conclusion
User-generated content is a must-have for Shopify stores to drive sales and increase customer engagement and customer loyalty.
By showing real customer experiences, UGC apps help online stores build trust and create visually rich shopping experiences.
Unlike the 7-day free trial offered by other apps, the platforms mentioned here give a free plan, 14-day free trial, or even 21 days! But among the Shopify UGC apps mentioned, RaveCapture is the best, with customizable widgets, affordable pricing options, and seamless integration.
Try RaveCapture today and start your free plan to boost your online store and conversions.