For many consumers, the quantity of reviews speaks volumes about a business's credibility. Research shows that over half of customers expect to see between 20 and 99 reviews before they feel confident in trusting a brand's average star rating....
Communities
Why Customer Stories Matter More Than Ever in Professional Services
Professional services today face an increasingly discerning audience. Buyers no longer rely solely on traditional marketing or sales pitches—they want proof. The shift in consumer behavior toward valuing authenticity has reshaped how businesses...
Voice of the Customer: Why Service Companies Need a Review Strategy in 2025
In 2025, customer trust defines success for service companies. What shapes this trust? It’s no longer limited to marketing claims or advertisements. Instead, it revolves around customer voices—feedback, reviews, and ratings. Businesses that treat...
The ROI of Trust: How Service Companies Leverage Customer Testimonials
Customer trust directly influences profitability. A stunning 88% of consumers report that online reviews are valued just as much as personal recommendations. The nature of service companies, however, makes building trust difficult, as their...
Review Management for B2B Distributors: A Strategic Approach
B2B reviews can serve as hard evidence of your reliability, shape vendor relationships, and highlight growth opportunities that might otherwise stay hidden. This article covers seven practical ways to request, share, and respond to customer...
How to Improve Low Review Scores: Ultimate Guide
Low review scores directly reflect how customers perceive your business and can quietly erode trust, sales, and your online reputation. For ecommerce store owners, these ratings impact visibility on online review platforms, reduce conversion rates,...