Negative customer reviews often get a bad rap, but their role in ecommerce is more significant than many business owners realize. These reviews can improve conversion rates and enhance customer trust when managed effectively. This article dives...
Ecommerce Marketing
How to Build a Product Recommendation Quiz: Step by Step Guide
Product recommendation quizzes are an emerging tool for ecommerce. With such interactive tools, your future customers can enjoy the personalized shopping experience they deserve, which will help them find the relevant products that best fit their...
Playbook: Turn Customer Reviews Into Powerful Video Testimonials
Customer reviews are sacred for any ecommerce business owner, as they help build brand trust and drive purchasing decisions. But a much more powerful way to use this feedback is to turn them into high-quality video testimonials. These authentic...
7 Post-Purchase Touchpoints That Maximize Review Collection
Asking for reviews isn't a single-step task that works universally. The best results come from recognizing the right moments to make the request. Throughout the post-purchase process, there are several ideal opportunities to reach out—when...
Customer Review Response Templates That Build Trust
Have you ever had an issue responding to a negative review that seemed too personal or a glowing review that deserved much more than a simple "thank you"? Every review, from ones that praise you to ones that single out an improvement aspect, is an...
8 UGC Tips That Transform Ecommerce Product Pages
User-generated content is one of the most influential ways for an ecommerce company to build trust among people, engage users, and enhance conversion rates. You can connect emotionally with potential buyers by showcasing content from real customers...