When you run a marketing campaign, you measure it. You know what's working and what needs adjustment based on metrics such as click-through rates, conversion rates, and acquisition costs. These numbers give you clarity into what to do next, and...
Social Proof
Review Generation vs. Review Gating: What’s Legal and What Works
Seeing a near-perfect 4.8 or 5-star rating on your product reviews feels great. It signals quality and reassures potential buyers. But what if those stars don't tell the whole story? Manipulating reviews by deleting bad reviews or filtering...
Creating a Review-Centric Customer Journey: Touchpoints That Drive Engagement
Most businesses stress the closing of sales and often neglect to pay much attention to what happens after the sale. A sales-oriented approach such as this is transaction-focused, not relationship-focused, and leaves the customer feeling unvalued. A...
First 90 Days: Building a Customer Review Strategy for New Product Launches
The first 90 days after a product launch are critical for building trust, generating sales, and creating momentum. During this time, customer reviews are among your most effective tools. They serve as proof for potential buyers, influencing...
Google Reviews vs. Site Reviews: Understanding What Your Business Needs
If you've spent much time reading about how to grow your ecommerce business, you likely read some conflicting advice: some blogs swear by site reviews, while others insist it's all about Google Reviews. The truth is that they are both needed, but...
Review Widget Design: Best Practices for Higher Conversions
Ecommerce success often hinges on one crucial element: converting casual browsers into loyal buyers. Trust is a key differentiator in a digital marketplace teeming with competitors. Shoppers rely heavily on the opinions of others, making customer...